Márcia Patrícia - Neuropsychology
The creative idea for the brand development of neuropsychologist Marcia Patricia was built upon combining the initials of his name and his profession (M, P and N). By combining these letters, I realized that the symbol was similar to the Norse rune "Mannaz".
When researching the meaning of the symbol, I found that its literal translation it's "humanity" and that is the rune of interdependence. This means that's related with someone helping others on the path to understand and aid the individual. This rune is often associated with doctors, lawyers, bankers, among others.
The chromatic research was oriented in relation to iconographic research carried out with key words obtained during the briefing. The blue tone is a color associated with calm and patience, also related to the environments of health and mind.
Keywords:
- Help;
- Mind;
- Health;
- Relationship;
- Human.
Technical data:
Client: Gustavo Dias do Nascimento
Company: Márcia Patrícia - Neuropsicologia
Creation: Yannick Taillebois
Creation: Yannick Taillebois
